If you think a business or personal brand is just a logo or some colors, you couldn't be more wrong. Branding is a wide-spread persona that you put together through hard work and intentional action, and today we'll be discussing the value of that brand for your future success. By first understanding the principles behind branding, you're able to make better decisions moving forward on how to shape it.

At the top of your website, it's important to have a clean, easily understandable navigation that funnels your clients to where they need to go. Today, we'll cover how to use drop down menus to enhance your site's navigation through additional pages, links, and categories.

To help clients overcome the roadblock of staring at a blank page and not knowing what to write, I'm going to show you the five questions my clients need to answer in order to get great, SEO-optimized website copy for their homepage. This is the website structure I and my clients rely on, and with this and next week's video, you'll know exactly how to get this first step of the website process finished.

In this video I'll be talking about how to prevent your Squarespace mobile site from getting a poor Google Lighthouse performance score which can ultimately hurt your click through rate, ad performance, and overall Google rankings. Freeing up your home page from these mistakes can be a great way to keep Google from penalizing your site due to performance issues.

If you run a successful business through your Squarespace website, you may need to figure out how to collect sales tax on purchases made through your website. Today, we'll cover how to use TaxJar, which comes with some new Squarespace plans, to set up your business to successfully collect sales tax on purchases.

Want to know how I improve my SEO score in just 15 minutes? In this real-time Squarespace tutorial I'll be covering how to use the free SEO tool Seobility to check your website’s search value, giving you valuable insight on how to optimize your website to be better crawled by search engines such as Google.

In this complete step by step video guide for blogging in 2025, we'll cover how you can build blog posts through Squarespace that bring traffic to other parts of your business by highlighting things like YouTube content. We'll be using duplicate blog templates to quickly and easily.

Adding video to your Squarespace website can enhance engagement, improve storytelling, and create a more dynamic user experience. There are several ways to integrate video, and in this guide, I’ll walk you through five different methods to do just that, using my own YouTube channel page as an example.

Today, we'll be breaking down the Klipsan template on Squarespace, how to edit it, style it, and get everything ready to go live! I'll go over how to take the basic template and edit the photos, text, and other elements to turn your website into something that will really work for your and your business.

This video tutorial will teach you step-by-step how to build a website with AI using the Squarespace AI template builder feature to get your website started.

Learn how to gather Squarespace form data into one centralized Google Sheets doc and send submissions to your email… and how to reconnect your account if you had issues following a recent Squarespace update!

This step-by-step Squarespace video tutorial covers adding and customizing background gradients with your brand colors for a cohesive, professional look.

Whether you're new to Squarespace, considering it for your website, or need help navigating the platform, this guide has you covered!

In this video, we’re diving into customizing the Squarespace Palmer template specifically for your restaurant business. I’ll guide you step-by-step through the customization process, helping you create a stunning website that not only looks great but also drives engagement and attracts customers.

Changing colors on your Squarespace website can be straightforward, but sometimes, default settings make it tricky. In this video tutorial, we’ll tackle a common issue: changing the color of your purchase button and shopping cart.