How to Set Up a Squarespace Shop - Complete 7.1 Walkthrough (2025)

About this Squarespace video tutorial

From step one to a finished site, we'll go over everything you need to know to bring your Squarespace online store to life so you can start making money by selling products and services through the website you've worked so hard to build, optimized for SEO and usability.

Timestamps

0:00 - Intro
0:48 - Initial Store Setup
2:43 - Adding Products
9:16 - Fulfilling Orders
11:44 - Designing Your Store Front
13:49 - Editing Product Page
15:55 - Shipping Information Setup

---

Want 20% off your new Squarespace subscription?

Subscribe to the Designing the Row® email list and get the exclusive code sent straight to your inbox. You’ll get email updates when new Squarespace tutorials are published, but you can unsubscribe at any time.

Unlock the code

Built with ConvertKit

---

How To Set Up Your Squarespace Shop - Full Tutorial

Today, I’ll be returning to a topic I’ve covered a few other times on this site: making a store on your Squarespace site. While I’ve made a number of videos and posts going over individual pieces of this process, like when I discussed selling digital downloads in depth (and maybe those tutorials are how you found me), people still come to me and ask me to put their whole store together for them. I wanted to jump on this opportunity and make this post to give you the confidence to do it all yourself! In the video we start from my site katherineforbes.com, which has no shop, so I can go through every step of the way.

Initial Store Setup

Once you’re logged into your site, go into ‘pages’, and in the ‘not linked’ section, you’ll add a store page.

(If you add the page into your main navigation, it’ll be on your live site while you build it, which we don’t want to happen. Putting it in the not linked section means it’s live and testable but not clickable by any visitors.)

Click the + button and then hit store to open up the ‘add store’ menu with a few layout options available. Don’t stress too much over which one you’re picking, as they’re all pretty close aside from the design, which as you’ll see later, we’ll be mostly changing ourselves. Be sure to rename the page so it says “Store” instead of “Store 1” if you, like me, are bothered by the automatic naming convention.

Then, click the gear symbol to open the ‘settings’ page and go to SEO, and change the SEO title there as well.

Next, delete all the example products because we don’t need those cups or plates (although I’m sure they’re beautiful): select all and hit ‘delete’.

Then, go into ‘edit mode’ on your store page, remove the banner, and remove any other sections that you don’t need. It’ll probably be all of them. When you’re left with a blank page, hit ‘save’ and exit.

Adding Products

Once you’re in your page. and ready to go, hit the + and start looking through the options of things you can sell. Today, we’ll go over setting up a physical product because that’s the most involved option, but the common ones I see are physical products, services, and digital downloads. The other ones have similar setups as physical products, but may have less information you need to gather.

Click on ‘physical’ and scroll through these fields to fill in all the important information about your one product. Give your product a title. For the description, I do recommend you put in some effort, because this section is very important for search. Clients will often say that their store isn’t ranking on Google, and they forget about the SEO value that comes from detailed item descriptions. Google doesn’t know what you’re selling, so you actually have to put words on the page (around 200 words per description is perfect. You can add additional info beyond those 200 words in the ‘additional info’ section so the description doesn’t get too long. This is perfect for testimonials, dimensions, etc.)

You can also customize the button text for ‘add to cart’ if you’d like, which I try to only do with pre-orders.

Next, we have forms (mostly for services or custom products with things like engraved names), and images (drag and drop product images here; you can do multiple photos, and Squarespace recommends at least three photos of the front, back, and detail of product. You can pick the featured image/thumbnail from these). The same thing goes for price, on sale, amount of stock available, SKU…these are all relatively self-explanatory.

What isn’t always self-explanatory is ‘product variants’, so click add and you can build different versions of your products, choosing new colors, sizes, materials, or other custom fields (working with musicians, this is great for formats like CDs or vinyls). Once you have the different variants built out you do need to customize the SKU, stock, price, on sale status, and dimensions if necessary.

(You can also add subscriptions for recurring purchases, but I don’t often use these with Squarespace stores. It’s not common, but it is possible.)

Once you’ve added all of these, save it and publish the page however you like.

Fulfilling Orders

This is something I get asked about the most, and I do have a few videos on this topic, but because it’s the most varied and specific aspect of a Squarespace store, there isn’t a good one-size-fits-all answer. What I will say is I often use shipping by weight as my shipping option as opposed to a flat-rate shipping so larger orders aren’t penalizing the businesses I work with. With that, I’ll often mark a product as half a pound heavy as a baseline (if it’s more, add more, and under variant, you can change the product weight) so the order weight will then calculate based on the weight listed in these products.

In the main sidebar of your site, go to the settings gear, go to ‘selling’, and scroll down to ‘shipping’, and click ‘add shipping option’. Remember, we’re doing it by weight, so name the first option and change it to ‘0.00-0.50’ (the default weight we set earlier), and add a few more options. From there you can set the shipping price increases based on the weight of one product, so shipping costs can scale with larger orders however you’re interested in setting them up.

Then, go to shipping zones and select the zone for that shipping. If you want to ship internationally, select the countries you’d like to include, or you can select ‘rest of the world’ to encompass all other countries.

People still have to pay you, so under ‘selling’, click on ‘payments’. You can either set up Squarespace payments or PayPal, I have clients that do both (customers can also use Venmo if accessing your site on their phone via PayPal now).

Additionally, if you have a physical store that you’re selling these products in, you can also connect your site to Square for a physical point of sale. If you are going to use Squarespace payments which I do recommend for starting out, click on ‘continue setup’ and it will start to ask you a lot of personal banking and finance questions; follow these and you’ll have it all taken care of.

Designing Your Store Front

Once your store page has products and shipping handed, in the store section, hit ‘edit section’. Here, you can control your categories, if you show ‘add to cart’ or an item’s price on the main shop page, and look through all of the different design options available for the section. The next thing you’ll want to do is add any other sections, such as a blank header where you can add some stronger images and a title for the store page, same as you would design any other page. Save and exit.

Editing a Product Page

A note: when you’re editing a specific product page, those designs carry over throughout all the product pages on your site. Be VERY careful with this, when you’re scrolling through the options that show up in the product page to see how you want all your products to be positioned (and remember, it’s ALL of them).

Hopefully with these tidbits I’ve succeeded in my mission of boiling down all the important Squarespace store setup things I’ve learned over the years, so good luck with setting up a store for your site! If you’ve made it to this point, you’re clearly invested in elevating your Squarespace site…I have a Squarespace refresh package available now where I will log into your existing site and update the content, design, structure, etc of your site. If you’re interested, head on to designingtherow.com/services to learn more and get started. Thank you for reading!

---

The latest Designing the Row tutorials…

---