How To Improve Your Squarespace SEO Score with AI | Squarespace Essentials 7.1 (2025)
About this Squarespace video tutorial
Need to fix up your website's SEO but not sure the best place to start? Squarespace has launched a brand new AI tool to help you cross some important items off your SEO checklist, and I'll show you how to access and use this to help your website thrive!
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Improving Your Squarespace SEO Score With Alt Tags
Today, we’ll be discussing how to improve your website’s SEO score using a generative AI tool, and how you can do this directly within Squarespace through the features already offered by the platform.
If you’re familiar with my videos or blogs, you’ve definitely heard me talk at some point about how some images on my site don’t have alt tags and that at some point, I’ll need to get them added. Maybe Squarespace heard my prayers, because that is now a feature that you can use to give your site a massive SEO boost very quickly. There are two ways to access this screen, and both are pretty simple (at least as of the time of this blog post being written):
Under Website, click on SEO
Under Settings, click on Marketing, and then click on SEO Appearance
Both of these paths will take you to the exact same SEO Completion Score screen with a button for ‘Improve With AI’ on the right hand side of the screen. Just click this button and Squarespace’s “generative artificial intelligence assistant” will begin the process of reviewing your SEO metadata. This includes offering descriptions for things like titles and site descriptions if you don’t have them, as well as pulling every single image from your site that does not have image alt tag text already attached to it.
Options for possible alt tags are automatically generated by Squarespace, but you don’t have to use them; you can just use this screen as a handy way to gather all of your untagged images in one spot so you can get this taken care of, which adds so much additional SEO value to your site as every image is now more information that Google and other search engines can crawl in order to get the information on your website in front of the right searches.
Once you’ve reviewed these alt tags, hit save to apply all of these new tags in bulk to your site, and then you’re good to go!
If you want to learn more about applying SEO best practices to your site, I have a blog discussing the tool SEObility and how I used it to improve my personal site’s SEO information with only 15 easy minutes of work!
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