How To Create Brand Consistency On Social Media
About this Squarespace video tutorial
Great branding isn’t about having a rigid master plan, it’s often about a few core guiding principles that keep your brand aligned with your goals. Today we’ll discuss a few important questions you need to know about to get your brand to that aligned, consistent place so your messaging can flourish.
Timestamps
0:00 - Intro
0:35 - What Do You Want To Be Known For?
1:47 - Who Are You Here To Help?
3:01 - All About Your Values
4:36 - Practical Ways You Can Take Action Today
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Creating Brand Consistency On Social Media
If you feel like your content is all over the place or isn’t getting to what you’re all about, take a few minutes with me to read about how to align your brand with some of those more unique values that you might not even be thinking are part of your brand. Brand Consistency is one of the simplest ways to build recognition, trust, and clarity. And the good news is you don’t have to be everywhere or post every single day to achieve it! So, in this post, I’m going to walk you through three big questions to define your brand from the inside out, and share simple, practical ways to bring consistency to your life across social media.
Question #1: What Do You Want To Be Known For?
One of the fastest ways to get brand consistency is to be very clear on what you want to be known for. This isn’t just your job title or your niche, but the emotional impression you want to leave. This was a big part of last week’s post, seeing the different emotional reactions that make up what branding truly is to your customer base. If someone where describing you to a friend, what would you want them to say?
For me, for example:
I want to be known as someone who bring clarity, confidence, and creativity to other people’s ideas and to inspire them to take action on those ideas. Whether I’m designing a website or teaching a class or sharing about a workout or home renovation project, the goal is always to make the people that I work and share with feel seen, supported, and capable of building something great.
If you’re not sure what you want to be known for yet, that is okay. Start with the compliments you hear the most, or what people come to you for advice about, and you can start building from there.
Question #2: Who Are You Here To Help?
You can also keep brand consistency by knowing who your work is for. Your audience doesn’t have to be everybody, and honestly, it shouldn’t be. The more specific you are, the mor emagnetic your message becomes.
For me:
I serve musicians, entrepreneurs, businesses, and students. They’re all people who have these big ideas and big dreams, but need help bringing them to life, especially online.
That clarity has helped me say no to projects that aren’t the right fit and yes to those that truly align with my brand’s mission. In fact, one of my examples of this was being asked to create and teach a digital marketing course for a bluegrass music department because of the work that I’ve done in the industry. That didn’t just happen by chance; it came because my brand consistently spoke to that very specific audience, and the right people took notice.
Question #3: What Are Your Values?
When things feel off or you’re not sure what to post or pursue, your values should always be bringing you back to your center.
My core values:
Clarity, intention, creativity, and growth. I want people to feel clarity when they interact with my services. I want every design to be thoughtful and intentional. I want to keep creativity at the heart of my work. I want everything I do to leave room for growth, both for me and for the people that I work with.
When your values are clear, it helps you write captions, know what clients to attract, and helps you respond to challenges and evolve over time. Your visuals may shift, your offers might change, but your values are your throughline. A line that I’ve had in my bio for a while is “I believe that your success depends on you taking action, and I’m passionate about motivating and encouraging others to do just that.” That belief is not just a catchy line, it’s the filter I run every decision through, whether it’s planning a YouTube video, launching a new service, or meeting with a potential client. If it doesn’t motivate or empower someone to take action, I rethink it.
Practical Ways You Can Take Action
Profile Pictures: it sounds basic, but trust me. I want you to use the same image everywhere, every time. Instragram, YouTube, TikTok, LinkedIn, use the same image to build recognition and trust.
Bio + Tagline: even though each platform will give you different character length to work with, one clear sentence that explains who you are and what you do is all you’ll need regardless of the platform. You can adjust tone or length if need be, but keep that core message the same everywhere.
Username/Handle: may be preaching to the choir, but it’s good to say that if you’re ever creating a new account on a new platform, make sure the name is consistent because it helps people tag you and find you easily.
Links: your links in bio, whether through Linktree or a landing page; make sure they’re easy to use and aligned with your branding.
Visual Style: sticking to consistent fonts and colors and the like everywhere. It doesn’t need to be super rigid, but it does need to feel cohesive.
Content Topics: if you can pick 3-5 core themes you want to be known for and rotate through them, this can help your audience know what to expect and it will help you avoid overthhinking every post you make.
You don’t need to be perfect, just intentional. When your brand reflects who you are, you naturally show up more confidently and consistently.
To learn more, check out the 75-page personal branding workbook I’ve created that walks you through every part of this process, which you can get for free today at designingtherow.com/workbook.
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