Great branding isn’t about having a rigid master plan, it’s often about a few core guiding principles that keep your brand aligned with your goals. Today we’ll discuss a few important questions you need to know about to get your brand to that aligned, consistent place so your messaging can flourish.

If you think a business or personal brand is just a logo or some colors, you couldn't be more wrong. Branding is a wide-spread persona that you put together through hard work and intentional action, and today we'll be discussing the value of that brand for your future success. By first understanding the principles behind branding, you're able to make better decisions moving forward on how to shape it.

We all want our careers to go up and up forever, but if you’re building a creative career or personal brand, that’s not the case. By looking at my career trajectory, I hope you can prepare for the ups and downs of this field and know that every step you take is building your creative career (even if it’s not how you expect).

In this video, we’re diving into customizing the Squarespace Palmer template specifically for your restaurant business. I’ll guide you step-by-step through the customization process, helping you create a stunning website that not only looks great but also drives engagement and attracts customers.

If you have been following along with the Branding Video Series you should now have the following brand elements ready to be able to customize this brand guidelines template: a call to action, a tagline, keywords, SEO description, your About page bio, your photos, your typography (font pairing), and your color palette created. Now let's put it all together, make it official in these brand guidelines.

Choosing a font pairing will allow your brand to stand out and be recognizable. But in order for this to happen, you have to pick fonts and stick to them. Repetitiveness and consistency are what will bring you instant brand recognition (this goes for all of your brand visuals).

In this video I’m going to show you how to create a brand color palette in two different ways. First. I'll show you how I created my own monochromatic color palettes and then I’ll show you how to use your brand photos to create a color palette and pull colors directly from your photos.

You need to have photos before you can start your website design. In this video I’m going to show you behind the scenes of going through my own brand photoshoot gallery so you can see how I choose and narrow down my selections so you can do the same with your photos. I know it can be overwhelming when you get this big gallery of pictures back. How do you even make decisions on what to use on your website? That is what we're going to go over in this video.

In this video, I’m going to show you how to use both ChatGPT and the built-in Squarespace AI tool to create on-brand copy for you in literal seconds. Specifically, an SEO-friendly About page bio and homepage tagline.