Today, in the third video covering custom site copy and how to put it into a website framework, I'll show you how to add and customize branding assets to a new website to help your Squarespace site feel unique and tailored to your business. Doing this on the front end is a great way to get your website started on the right foot and build a strong foundation.

Using Kit (formerly ConvertKit) to build forms for your website can seem daunting, but is very simple. I'll show you how to go through the three steps you need to build your subscriber pool with Kit, by building forms, planning an email structure, and connecting them all with automated rules.