College Curriculum

I teach curriculum I’ve created for two online music department classes as an Adjunct Professor. Interested in learning more? Email Katherine at hey@designingtherow.com.

  • Identity & Creative Strategy in Bluegrass Music

    FALL SEMESTER

    Week 1: Course Introduction and Overview

    Week 2: Brand Identity Story

    Week 3: Visual Brand Identity

    Week 4: Creating an Identity: Case Studies Week #1

    Week 5: Creating an Identity: Case Studies Week #2

    Week 6: Midterm (Case Study Review)

    Week 7: Brand Identity Essay

    Week 8: Fall Break

    Week 9: Color Palette Creation

    Week 10: Font Pairing

    Week 11: Digital Strategy

    Week 12: Video Discussion

    Week 13: Thanksgiving

    Weeks 14 & 15: Final Assignment

    Week 16: Final Due

  • Digital Marketing in Bluegrass Music

    SPRING SEMESTER

    Week 1: Course Introduction and Overview

    Week 2: Brand Guidelines Review

    Week 3: Digital Case Studies

    Week 4: Social Graphics

    Week 5: Email List

    Week 6: YouTube

    Week 7: Midterm (Website Content Worksheet)

    Week 8: Spring Break

    Week 9: Squarespace

    Week 10: Website Design

    Week 11: Online Ads Case Study

    Week 12: Marketing Plan

    Weeks 13 & 14: Final Assignment

    Week 15: Content Creation

    Week 16: Final Due

  • “This has been my absolute favorite class I’ve taken so far.”

  • “This class has been my favorite I have taken thus far in my collegiate career. I have learned so many skills and tools to take with me in my career.”

  • “This has been a really amazing class this semester! I’ve learned so much about what it truly means to promote myself as an artist.”

  • “This is one of the biggest steps for making a career out of something I’ve been passionate about all my life!”

  • “This has been one of my favorite classes so far this semester and it’s made me look into a marketing minor!”

  • “This has been my favorite class I have taken and I really look forward to the rest of the semester.”