Do you post on the go or schedule your socials in advance?
Here's a free printable to use for checking your social analytics... you might be surprised at how much you can learn by spending just a few minutes a week analyzing your analytics (say that 5 times fast)!
Get the free printable!
Lately I have been testing out ways to share press articles. You might think, "press is boring to share." BUT if you do it the right way not only will you see a spike in your post reach, but you can repurpose one press review for multiple posts.
Try this formula on Facebook:
1. Pull your favorite quote from the article.
Share the quote as text in a post with a link to the press review. No need to say "thanks to so-and-so for this great review!" Just pull the quote and share. People who follow you on Facebook are your fans - it's easy to agree and "Like" something positive said about you!
2. Create a quote graphic.
Whether you have Photoshop or Canva (a free online design platform), take a quote from the review and turn it into a graphic. It can be as easy as a solid color background with text on top. Sharing an "image" is the next step up from sharing a text only post.
3. If it was an interview, quote yourself!
This one is basic. Instead of saying "check out this interview I did with so-and-so..." just pull a quote from your interview and share that in the Facebook post with a link to the full interview.
How to schedule these posts?
Now that you've got 3 different types of posts ready to go from the same press review, you obviously can't share them all at once. Pick one you want to share immediately and post that. NOW here's the fun part (well, fun to a social media manager like me)... Type out the next post and instead of hitting Post, hit Schedule!! Schedule that post out a week from your first, and schedule the third post a week after that.
There you go!
Like the idea of scheduling out your content? I mean, think of all the free time you'll have each day if you're not stressing about posting on socials! Here are a few more ideas to help you fill in your social content schedule!
You've got music on Spotify, right?
Pick a day of the week and share a track each week. So, your EP has 5 tracks? That's over a month of content!
Happy scheduling! Get the free printable!
Katherine Forbes, Founder of Designing the Row
Designing the Row is a web design and marketing studio based in Nashville, TN. I'm Katherine Forbes, and I love creating websites to help share others' music online. I believe there is more to a website than just pretty graphics and layout. Each website needs to reflect the design and music style of the artist but also have a marketing strategy to help fans navigate easily.