Bestie Feature: Victoria Henderson

I met Victoria at the first ever Music Biz Besties meetup! She'd only been in Nashville for a short period of time and was telling us about all the interviews she was having. It was only a few days later that she let us know that she'd been hired at ASCAP!

Victoria, it's been amazing watching you grow into your role in the industry this year. Just look at how much you've accomplished in your first six months... I'm proud to know you and call you a music biz bestie!

Tell us about yourself! What do you do and what has your journey been like getting to this point?

I currently work for ASCAP as a Music Licensing Associate in the beautiful Nashville, Tennessee. Before this position, I interned for companies all over the country in many different areas of the music industry. Being only 23 years old, I've learned so much from this industry already, and I don't plan on stopping anytime soon!

Victoria Henderson, ASCAP

What’s a usual day-in-the-life look like for you? 

I prospect new businesses to reach out to that aren't licensed with ASCAP already, and then I call them and establish a relationship with them. I educate them on music licensing and copyright law, while simultaneously reminding businesses how important music is and the value it brings to their business. Songwriters are small businesses themselves too! I bring in money on a daily basis for our members, which include over 600,000 composers, authors, and publishers. I love the fact that I work for a Not-for-profit company that gives back to our members!

Does community play a role in your career? How so? 

It absolutely does. ASCAP is very involved in the lives of local songwriters here in Nashville. ASCAP hosts writers rounds nights to promote development and networking opportunities. I love educating songwriters that are new to town on what a PRO is and why it is important for them to get involved.

What’s your favorite part about the music industry? 

Everyone shares a passionate love for MUSIC. From what I've seen, everyone has started from somewhere and wants to help others be successful. It's very easy to make friends in the music industry!

Knowing what you know now, if you could go back 5 years and give yourself one piece of advice, what would that be? 

Don't be in a hurry! I wanted to be successful overnight, doing exactly what I thought I was meant to do. These past 5 years have shown me that success takes time, grit and a bigger perspective on the industry as a whole and how everything works together.

Teach us something! (Related to your expertise or something random just for fun) 

I've gotten most of my job opportunities by networking! I can't stress the importance of it in this industry. Don't be afraid to send that email or make that phone call! People are usually willing to sit down with you for at least an hour and discuss the industry over coffee.

Connect with Victoria

Facebook | Instagram | LinkedIn | Music Biz Besties Profile

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Katherine Forbes, Nashville music business

Katherine Forbes, Founder of Designing the Row

A Music City girl obsessed with creating confidence in my clients through design, marketing, and community. In today’s world, your visual branding and online presence will either make or break you. I’ve got my Diet Coke in hand and am ready to get started on your next project.


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