Bestie Feature: Angela Mastrogiacomo
Angela has been part of the Music Biz Besties community from the beginning. Although we can't remember how we initially crossed path, I'm so glad we did. Last week Angela joined me for a Bestie Chat and shared her amazing insight on the PR side of the music industry and also on mental health... and I love her take on all of it!
Tell us about yourself! What do you do and what has your journey been like getting to this point?
What’s a usual day-in-the-life look like for you?
Emails, emails, emails. I think there's a misconception out there that being a publicist is this glamorous life filled with parties and VIP events, but the reality is that you spend your entire day either in your inbox, or fielding calls. It's a lot of putting out fires while trying to create buzz.
Does community play a role in your career? How so?
Community has played an enormous role in my career. Honestly, I wouldn't be where I am today without it. When I was first starting my company in 2014, I was lucky enough to be introduced to this amazing in person meet up called Balanced Breakfast. At the time it was just in the Bay Area (it's since expanded—I helped with that!), and the San Francisco chapter met every Thursday at 8am ("because 8am means you're serious!"). It was the first time I really found a community of people in this industry that really wanted to help one another, even if they had nothing to gain. It was so inspiring and when I moved back to Boston, and later road-tripped across North America, I started several chapters, which introduced me to even more incredible people. The Breakfast community gave me some of my first clients and close friends in this industry, and although I haven't lived in San Francisco for 3 years, I still am incredibly close with those who I first met at BB and I still find support and clients from those groups. So yeah, community is everything.
What’s your favorite part about the music industry?
When there is a community aspect to it, that's my favorite part. This industry is far too cutthroat in so many areas, and when we can all just come together and really support each other because it's the right thing to do and we care, that's magic.
Knowing what you know now, if you could go back 5 years and give yourself one piece of advice, what would that be?
Oh gosh, that's a tough one. I would probably tell myself to take an internship in music PR before starting. I took the knowledge and contacts I had from running Infectious for 5 years and applied it to PR, but I had a lot to learn when I first started and I think had I taken an internship first, I could have saved myself a lot of time and headaches. That and that I had actually taken some finance and business courses like my dad always wanted me to!
Teach us something! (Related to your expertise or something random just for fun)
Relationships are everything in this industry, but you have to be genuine about it. If you take away nothing else from this interview please know that the relationships you build and maintain and nurture will be the single best thing you can do for your career. Above talent, practice, good songwriting—all of those are important pieces, but ultimately nothing without your relationships.
Also, did you know that hippos sweat red? Pretty interesting right?!
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Katherine Forbes, Founder of Designing the Row
A Music City girl obsessed with creating confidence in my clients through design, marketing, and community. In today’s world, your visual branding and online presence will either make or break you. I’ve got my Diet Coke in hand and am ready to get started on your next project.